Battling the Boys Club with Jennifer Craig



We’re often told that finance is a “boys’ club.” But what if we could change that?

In this episode, Adri hosts Jennifer Craig, RICP® Regional Director at Prudential, to discuss her journey from starting as a financial advisor at 21 years old to where she is today, 12 years later. As someone determined to change the environment for female advisors, Jen explains the new model that she has developed that leverages women’s strengths.

Adri and Jennifer discuss: 

  • Jennifer’s experience as a 21-year-old woman starting as a financial advisor
  • The challenges female advisors face in succeeding in a male-dominated industry
  • The step-by-step process of Jennifer’s new model that breaks the “one-size-fits-all” mold. 
  • And more

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About our Guest:

Jennifer Craig, RICP® is a Regional Director with the Greater New England Financial Group where she is committed to supporting women advisors in creating fulfilling advisory practices.  Prior to starting her career with Prudential in 2010, she was a student at the University of New Hampshire where she obtained a bachelor’s degree in business management.  When Jennifer became a financial advisor at 21, she experienced the challenges of being one of the few women in a male dominated industry which inspired her to empower other female advisors.  

Jennifer became a Regional Director in 2021 and was determined to change the environment for women in financial services.  She created a network of women advisors in her firm with the goal of accelerating the growth of their practices while making them feel valued both personally and professionally.

Jennifer now coaches women using an alternative business model designed around women’s strengths.  Her philosophy is to mentor and coach, not manage, and she works with every woman on her team to truly understand what motivates and inspires her.  She has been a featured speaker on several national panels where she has shared her passion and vision for women in financial services.