Marketing to Women on Purpose: the Change the Financial Industry Needs

Marketing to Women on Purpose: the Change the Financial Industry Needs

The financial industry has done a lousy job of making this industry more attractive and conducive for not just women advisors but for women clients too.

We need to make a change – but how?

In this episode, Adri confronts the persistent underrepresentation of women in the financial industry. Drawing from her own experiences, she discusses her endeavors to champion a more feminine approach to financial advising. Despite making strides, she acknowledges that the industry still has a long way to go. 

To address this gap, Adri introduces her latest initiative, the “Marketing to Women on Purpose” program, designed to equip advisors with the tools to effectively serve and attract women clients. The program goes beyond surface-level changes, incorporating live coaching to instill sincerity, authenticity, and transparency into advisors’ practices.

Adri discusses: 

  • The lack of progress in making the financial industry more attractive for women advisors and clients
  • Her personal experiences and motivation to focus on serving women
  • The low percentage of female financial advisors and challenges faced by women clients
  • Why we need a female-infused model in the industry that addresses the needs of women clients
  • Introduction of the “Marketing to Women on Purpose” program for advisors and regional firms
  • Why sincerity, authenticity, and transparency are essential in the financial advising practice
  • And more


Connect with Adri Miller-Heckman:

About Adri Miller-Heckman: 

Adri Miller-Heckman is a powerful influencer in the world of women. As a former financial advisor and National Training Officer with Smith Barney, she learned firsthand what it takes to succeed as a woman in a male-dominated industry, and it’s not about working longer, harder, or sacrificing more. Adri’s femXadvisor business model provides new solutions, systems, and female-friendly tools fueled by a passion that drives growth.

As a globally recognized speaker, author, and consultant in the financial industry, Adri is highly motivational, challenging her audience to expand their vision of what is possible. Using humor and real-life experiences, Adri eloquently transforms thinking from linear to creative, traditional to innovative, conformers to disruptors, and redesigning long-held industry concepts.

Adri’s book, Keys to the Ladies Room, has empowered thousands of advisors to create a female-friendly business and marketing plan that appeals to women and attracts clients of both genders. Adri’s new podcast, femXadvisor, is quickly becoming a trusted resource for female financial advisors to embrace their authentic selves.

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