Category Archives: Uncategorized

Why Great Success Starts with Breaking Rules with Deb LaFrancis



As women in the financial industry, we have to break a few rules to succeed. Let’s face it, the financial industry has been dominated by male-driven practices and strategies for far too long… It is time to break that model and change the course of the industry to better adapt to the women and men working in it.

In this episode, Adri sits down with her previous boss, Deb LaFrancis, who now works for Adri at femXadvisor as a Coach and Strategist, as they get real about how the financial industry is evolving, and the changes that still need to happen for women to break out of the male-dominated molds and embrace their authentic selves.

Adri and Deb discuss:

  • Why Deb started breaking rules at a young age. 
  • Deb’s journey from a teacher to banker to Leadership Trainer for a major wire house but today she is living the dream. 
  • Deb’s role at femXadvisor and what she and Adri have established for women advisors
  • The rules you need to break to achieve your greatest potential. 
  • Deb was once Adri’s boss hear how the roles reversed!
  • And more

Connect with Adri Miller-Heckman:

About Our Guest:

Deb LaFrancis has over 40 years in the financial industry with an emphasis on training and leadership development. Following the traditional “male” role models, she climbed the corporate management ladder. Over the years, she found her niche and fine-tuned her focus to personal and professional life coaching, helping others be successful in business while achieving life balance. As a coach for femXadvisor, she encourages women to do what comes naturally, find their voice, and work with their clients in rewarding and satisfying ways.


Make Failure Your Friend and Succeed Faster with Carrie Gallaway



She has a highly successful independent firm and is skyrocketing her business…But it was the “failures” that propelled her success. When you make failure your friend, success comes faster.

The only voice you should truly listen to is the one coming from your heart because nobody knows you like you do. 

In this episode, Adri chats with Carrie Gallaway, Managing Partner at YorkBridge Wealth Partners, about how failing her first test in a job application process not only shifted her focus but changed how the rest of her life would play out… 

Adri and Carrie discuss: 

  • Why Carrie failed her job application test and how she handled it 
  • Taking the necessary steps out of her comfort zone 
  • Starting her own practice, YorkBridge Wealth Partners, and why she decided to focus on women 
  • How being a woman played a role in her uncovering her purpose as a financial advisor 
  • And so much more! 

Connect with Adri Miller-Heckman:

Connect with Carrie Gallaway:

About our Guest: 

Carrie Gallaway, CFP®, brings over twenty years of experience helping clients plan for secure financial lives. As a CERTIFIED FINANCIAL PLANNER™, she works diligently to understand her clients’ life goals and circumstances. Carrie is passionate about empowering high achieving female business owners to understand the importance of investing and securing their own financial future.  Before co-founding YorkBridge Wealth Partners, LLC in 2016, Carrie was a Senior Vice President with Morgan Stanley and predecessor firms. Carrie began her career as a Registered Client Service Associate with DLJdirect.  

Carrie is a Lehigh University and lives in New Jersey with her husband and two children. In 2018, Carrie wrote the book Your Money, Your Life: A Women’s Guide to Building Wealth for a Secure Financial Future and Ideal Retirement.  She enjoys volunteering at her children’s school and spending time outdoors with her family, skiing, and hiking in her spare time.

 


Risk it All to Become Unstoppable with Jammie Serrano



Jammie was presented with an incredible opportunity but she walked away…she was totally qualified but assumed they wouldn’t hire a woman and told them so and that’s what got their attention. She spoke her truth and it changed everything.

We all have the capacity to inspire other women to succeed…But when you finally have a friend who shows you the actions you need to take to live out your passion you become unstoppable.

In this episode, Adri sits down with Jammie Serrano, Vice President of Advisor Development with Advisors Excel, to discuss Jammie’s journey as a female financial advisor, and why she won’t stop until every woman has reached her true potential.

Adri and Jammie discuss: 

  • The Power in Speaking your truth and stepping up
  • Why you don’t want to back away simply because it’s uncomfortable
  • What would happen if more women spoke up? 
  • “The office environment is totally manly and does nothing for women.” 
  • “Your process is NOT conducive to building relationships with women.” 
  • “As a female advisor, it’s not the money that drives me.” 
  • And more! 

These are the truths we need to speak and Jammie did it. This is how you kick-ass in business. 

Connect with Adri Miller-Heckman:

Connect with Jammie Serrano: 

About our Guest: Jammie Serrano entered the financial services industry 22 years ago with Security Benefit.  Although it was a male dominated industry it did not stop her from moving her way up and using her unique talents to thrive in an industry that needs more women. 

She took the knowledge she gained into the independent advisory sector and obtained her insurance license, Series 6, 26, 63 and holds her Series 65 today.  Along with meeting with her clients she also helped a dear friend build an independent firm through seminars, radio, TV, direct mail, client events and more.   

The rapid growth of that firm caught the attention of Advisors Excel, the largest independent marketing organization in the nation.  She joined Advisors Excel in 2013 and is now Vice President of Advisor Development. 

Using her industry experience from Security Benefit, Jones Advisory Group and Advisors Excel she was able to write a book, “Stop Guessing Towards Your Goals” and share her knowledge with others in the financial services industry. 

She has been recognized within her community as a leader and a successful businesswomen and coach. She studies leadership constantly, to help her great advisors become amazing CEOs of their business. 

When she isn’t busy traveling, coaching advisors and leading her team, she is a wife and mom of three beautiful children, Aspen (22), Oscar (12), and Olivia (10).  They keep her busy with sports teams and volunteering at the school.  




Finding Your Authentic Self While Working With Old School Attitudes (and Bullies) with Margaret Marapao



Female advisors must uncover their unique approach to doing business in the financial industry, even when it’s different. The next challenge is to maintain the courage to stay true to yourself even when you feel as if you are drowning in testosterone. Women must embrace their unique strengths to achieve the success they deserve. 

In this episode, Adri sits down with Margaret Marapao, CFP® Certified Financial Planner™, of Integrity Wealth Advisors, about her journey in the financial industry. She shares the wisdom gained from 10 years in a male-dominated trading company, that many women in the industry need to hear.

Adri and Margaret discuss: 

  • How Margaret got the nickname “The Big Ticket” when she first started her financial career 
  • The different roles men and women have played in shaping her financial career
  • How Margaret found her true calling working with women in the financial industry 
  • Why ditching the numbers allowed her to carve her path as a female advisor
  • What it takes to build strong client relationships as a female advisor 
  • And more

Connect with Margaret Marapao: 

Connect with Adri Miller-Heckman:

About our Guest: Margaret earned her bachelor’s degree from the University of Southern California (USC). In addition, she received her Personal Financial Planning certification from the University of California, Los Angeles (UCLA). She also earned her securities licenses and Insurance Agent Licenses in CA, WA, and she is a Certified Financial Planner and registered advisor representative at Integrity Wealth Advisors Inc.

At the age of 23, Margaret began her career in the financial industry as a trader for an investment management firm. She then moved to Client Services as a department supervisor and finally found her passion as a financial advisor, where her focus is to build deeper relationships with her clients and assist them with any unique challenges they face, and help them feel more confident that their plan and investments are aligned with their priorities and values.

She loves spending time with family and friends. She also volunteers in the community. She is the vice-chair and board member for a local school and has volunteered for Habitat for Humanity, Financial Planning Foundation, and USC Day of Service.


Hear Her Roar: Time To Stop Wallowing And Start Doing with Sheryl Hickerson-Brown and Matt Halloran



2022 is the year women take charge. No more wallowing in statistics, it’s time to change the industry. As women together our voices are being  heard. The movement has started. 

Learn why women advisors are shifting from a mindset of scarcity to abundance,  from being territorial to collaborative, from competing to supporting and motivating each other. This is the path to success and a better world, men take note! 

In this episode, Adri talks with Sheryl Hickerson-Brown, Founder and Chief Engagement Officer for Females and Finance, and Matt Halloran, Podcasting Expert, and Co-Founder of ProudMouth, all make a personal commitment that is destined to change the industry. 

Learn what you can do as firms, leaders, advisors, support staff in order to have a huge impact on the women’s market. 

Adri, Sheryl, and Matt discuss: 

  • The financial industry is doing the minimum to support women
  • Why women will rule the financial industry
  • Why now is the time to take BIG steps to make BIG advances
  • What men MUST learn from women
  • And more! 

Connect with Adri Miller-Heckman:

Connect with Sheryl Hickerson-Brown: 

Connect with Matt Halloran:

About Sheryl Hickerson-Brown: Sheryl Hickerson, CEO of Females and Finance, has proudly worked in the financial services profession for 32 years. She is an international speaker, an award-winning diversity advocate in the financial services community, and an award-winning financial services marketer.

About Matt Halloran: Matt got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert.  More recently, Matt has added podcasting to that list.

Matt’s first book, “The Social Media Handbook for Financial Advisors,” available on Amazon, was a big hit. He’s been leading the social wave in financial services for years – teaching top advisors how to be human in an oftentimes inhuman industry. His second book, “99 Best Ideas”, was an Amazon bestseller filled with marketing ideas.

Matt has served in the Navy, is a trained therapist, been a radio host, and worked as a financial professional in his list of accomplishments. Matt’s breadth of hands-on experience positions him superbly to help financial professionals build the marketing side of their practices.